Yellow Front stores – We came from a camping family and my brother and I spent years in Boy Scouts, so this store may have been more central to my life than to most. It was all about camping, hiking and fishing supplies, with such things as aluminum canoes, fishing poles, tents, coolers, red-checkered shirts, wading boots and hunting supplies. My brother and I would wander though the store, picking out imaginary purchases, and make up adventure stories using our imaginary equipment late at night, when were supposed to be sleeping.
There was no REI or North Face back then, and Yellow Front was a camper’s dream store.
Here’s a blog that talks about early Yellow Front.